week 11
- CinemaNow and Technicolor are coming together to provide a solution to allow others to get into the business of digital delivery. Technicolor is going to provide the way to handle encoding, digital rights management, and other services. This partnerships goal is to allow retailers to enter the field of electronic delivery without having to come up with their own capital in encoding and storage. CinemaNow has rights to a large amount of independent and catalog products. For a retailer to sell movies online they would first have to encode the movies themselves then get the rights and then license the DRM, costing the retailer a lot of money.
Technicolor does not plan on charging upfront for encoding or storage. They only charge by the download. They will also provide back-end support for CinemaNow's deals with device makers. With this partnership they will also be working on adding high-definition movies to CinemaNow's library. They also want to expand internationally. They are trying to leverage their digital supply chain to add high definition support to multiple codecs, multiple DRMs, multiple languages tracks.
This article relates to class because in class we slightly discussed DRM laws. And we discussed how the technology works to protect the IP rights of legal right owners.
- The world's "big four" music companies continue to be captivated by online music lovers because of the removal of Digital Rights Management copy protection. One of these major players wants to incorporate a new flat rate downloading charge. Warner Music specifically disclosed that it wants to replace current online music payments and charges with a mandatory download fee. Their vision for music a a charged service would eliminate the physical or virtual purchases of stuff by CD or iTunes.
Warner Music has employed the services of Jim Griffin to provide support for the online music platform. Mr. Griffen believes that the music industry needs to focus more on music becoming a service rather than a product. With the employment of Mr. Griffen they hope to become a ancestor of the formation of an independent industry.
This articles relates to the class discussions that we have been having regarding the DRM laws. There are different strengths of control that are applied to different functions.
- Digital music sales reached $3.05 billion in 2007 which is 48 percent higher than in 2006. They predict that full track mobile downloads will reach about $4.2 billion by 2012. The increase of sales in the digital form has grown because of the expansion of broadband, the demand for track downloads, and tracks downloaded to mobile handsets. The problem continues to be digital piracy however. There is a weak demand for subscription based services and different digital rights management that prevents interoperability between devices services is causing another problem. All these findings were published in the report for Revenue Opportunities Abound In Online and Mobile Music Distribution.
This article relates to class because we have been discussing DRM. "Along with the digital divide, DRM is one of the features that has the potential to slow the information revolution considerably while at the same time, limiting its real value to everyday citizens."